Corporate Development Strategies Essay Example | Topics and Well Written Essays - 5000 words

Corporate Development Strategies - Essay ExampleThis paper focuses on one of the chains, particularly the quartette Seasons Hotel in Hong Kong. It also gave a view of how the Hong Kong branch carries on with its business and gave out its services. An analysis of its corporate strategies was also made to show what the company does to attain success, or failure, for that matter. It will also make recommendations as to the corporate development strategies that could best enhance the business status and improve the weaknesses found that would only hinder the intravenous feeding Seasons Hotel Hong Kongs growth and further success. This is done with the use of various tools for analysis such as SWOT, PEST and 7Ps. Table of Contents CHAPTER 1 INTRODUCTION 1.1 display & Background..4 1.2 Purpose of Study...5 1.3 Corporate Strategy 5 CHAPTER 2 INTERNAL ANALYSIS 2.1 Current Strategic Marketing Decisions (7P) 6 2.2 Strengths ..10 2.3 Weaknesses ..11 CHAPTER 3 outdoor(a) ANALYSIS 3.1 PEST Ana lysis Hospitality Industry Environment ...12 3.2 Competitive Environment and S&W ...17 3.3 Opportunities 18 3.4 Threats ..20 CHAPTER 4 FOCUS AREAS 4.1 nub of US Dollar Drop and RMB Rise21 4.2 Effect of inflation 22 CHAPTER 5 RECOMMENDATIONS 5.1 Recommended Decisions 22 CHAPTER 6 CONCLUSION ..25 CHAPTER 1 INTRODUCTION 1.1 Four Seasons Hotel, Hong Kong Introduction & Background Isadore Sharp, better known as Issy is the founder of Four Seasons Hotel